Mobile websites and m.commerce will see surely see growth in digital market during 2011. Within the past few years, it has now become common place to have some sort of internet access on mobile phones. Whether it be for satellite navigation, simple email processing, or full access to the world wide web, this new technology is clearly here to stay. Most of the mainstream, popular websites have already made the transition to mobile, as well as some smaller personal websites.
An AOP study from July this year suggests that, compared with the European stats from comScore, more UK mobile users are accessing the internet.
Mobile internet retail sales could double in the next three years. By 2013 mobile internet sales could reach as much as £275m, 4% of online retail spending, up from £123m currently.
11.5% of UK shoppers are using their mobiles to research before shopping and 38% to research while they’re actually out shopping. An expected 119% rise in the number of people using mobile commerce will help sales to grow.
7.1 million Britains now access the internet through their mobile
24% of UK mobile users have a smart phone
Each month in the UK, 4.2 million consumers visit retailers’ websites using the mobile internet (GSMA & Comscore, 2010)
So how does this affect you? As someone whom may only have a small personal website or run a large organisation selling products or services, you could be missing out on potential visitors to your website by neglecting this media type. According to research done for Toyota, it was apparent that adding mobile to your online campaign provides more than 40% lift on branding alone. Can you really afford to miss out?
With the increase in e-commerce websites the adaptation of the online site to a m.commerce will be key to online business growth in 2011.